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Academic Journal

Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity.

Subjects: UNCERTAINTY; GIFT giving; PRICE sensitivity

  • Source: Journal of Marketing Research (JMR); Aug2018, Vol. 55 Issue 4, p524-540, 17p, 1 Diagram, 10 Charts, 5 Graphs

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  • 1-10 of  533 results for ""Consumption (Economics)--Forecasting""