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Academic Journal

The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

Subjects: *ELECTRONIC commerce; *COMMERCE service providers; *BRANDING (Marketing)

  • Source: Journal of Marketing. Mar2023, Vol. 87 Issue 2, p253-274. 22p. 1 Diagram, 5 Charts, 3 Graphs.

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Academic Journal

Extremity Bias in Online Reviews: The Role of Attrition.

Subjects: *CONSUMERS' reviews; *ELECTRONIC commerce; *VIRAL marketing

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p675-695. 21p. 7 Charts, 1 Graph.

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Academic Journal

E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales.

Subjects: *ELECTRONIC commerce; *SALES promotion; STATURECHINA

  • Source: Journal of Advertising. Aug/Sep2022, Vol. 51 Issue 4, p486-501. 16p. 1 Diagram, 3 Charts, 10 Graphs.

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  • 1-10 of  1,218,223 results for ""Electronic commerce""