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Academic Journal

Technology: advancing retail buyer performance in the twenty‐first century

Authors : Fiorito, Susan S.; Gable, Myron; Conseur, Amanda ...

Source: International Journal of Retail & Distribution Management, 2010, Vol. 38, Issue 11/12, pp. 879-893.

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Academic Journal

Differing perceptions of category killers and discount stores

Authors : Gable, Myron; Topol, Martin T.; Lala, Vishal

Source: International Journal of Retail & Distribution Management, 2008, Vol. 36, Issue 10, pp. 780-811.

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Academic Journal

An empirical analysis of the components of retailer customer loyalty programs

Authors : Gable, Myron; Fiorito, Susan S.; Topol, Martin T.

Source: International Journal of Retail & Distribution Management, 2008, Vol. 36, Issue 1, pp. 32-49.

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Periodical

Technology: advancing retail buyer performance in the twenty-first century.

Authors : Fiorito, Susan S.; Gable, Myron; Conseur, Amanda

Source: International Journal of Retail & Distribution Management. 2010, Vol. 38, Issue 11-12, pages. 879-893

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Determining advertising budgets for service enterprises

Authors : Fairhurst, Ann; Gable, Myron; Dickinson, Roger

Source: Journal of Services Marketing, 1996, Vol. 10, Issue 6, pp. 18-32.

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Academic Journal

The use of benchmarking to enhance marketing decision making.

Authors : Gable, Myron; Fairhurst, Ann; Dickinson, Roger

Source: Journal of Consumer Marketing. 1993, Vol. v10, Issue n1, pages. 9

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The current status of women in department store retailing: 1993.

Authors : Gable, Myron; Fiorito, Susan S.; Topol, Martin T.

Source: Journal of Retailing. 1994, Vol. v70, Issue n1, pages. 10

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Academic Journal

An Evaluation of Subliminally Embedded Sexual Stimuli in Graphics

Authors : Gable, Myron; Wilkens, Henry T.; Harris, Lynn

Source: Journal of Advertising. 16(1):26-31

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Academic Journal

Recent Retailing Textbooks: A Comparative Review

Authors : Gable, Myron

Source: Journal of Marketing. 48(1):141-145

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Academic Journal

Employment Rejection and Acceptance Letters and Their Unintended Consequences on Image, Self-Concept, and Intentions

Authors : Feinberg, Richard A.; Meoli-Stanton, Jennifer; Gable, Myron

Source: Journal of Business and Psychology. 11(1):63-71

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