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Types de risques perçus et réducteurs de risques dans le commerce électronique : le cas du site Fnac.com

• Authors : Bezes, Christophe;

Subjects: ELECTRONIC commerce; FINANCIAL risk; INTERNET marketing

• Source: Management & Avenir. 48:194-212

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The effectiveness of online sponsorship

• Authors : Simion, Alina;

Subjects: Online sponsorship; E-marketing; E-sponsorship

• Source: Business administration. Université de Lorraine, 2018. English. ⟨NNT : 2018LORR0315⟩

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Internet: Relationship Marketing Tool and Decision Making Tool

• Authors : Flores, Laurent;

Subjects: Internet; marketing relationnel; études de marches

• Source: Sciences de l'Homme et Société. Université Panthéon-Assas - Paris II, 2009

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E-Design: Toward a New Collaborative Exchange of Upstream E-Supply Chain.

• Authors : Benzidia, Smaïl;

Subjects: e-marketplaces; inter-organizational relationships; Tchnological innovations

• Source: Supply Chain Forum: An International Journal. 14(4):4-9

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Influence of atmospheric factors in 3D merchant worlds

• Authors : GOURVENNEC, Bernard;

Subjects: Influence of atmospheric factors; Internet marketing; Web site development

• Source: Psychologie. Université de Bretagne Sud, 2017. Français. ⟨NNT : 2017LORIL471⟩

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Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

• Authors : de Valck, Kristine; Kozinets, Roberts; Wojnicki, Andrea ...

Subjects: advertising and promotions; consumer communication; online communities

• Source: Journal of Marketing. 74(2):71-89

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Optimal Internet Media Selection

• Authors : Kerbache, Laoucine; Danaher, Peter J.; Janghyuk, Lee ...

Subjects: advertising; Internet marketing; media

• Source: Marketing Science. 9(2):336-347

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The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic

• Authors : Cadario, Romain;

Subjects: Internet marketing; Online consumer reviews; Television shows

• Source: Marketing Letters. 26(4)

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Marketing Digital

• Authors : Chaffey, Dave; Ellis-Chadwick, Fiona; Isaac, Henri ...

Subjects: Marketing sur Internet; Internet marketing; JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics

• Source: Pearson. :632-632

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RentPath Holdings, Inc. SWOT Analysis.

Subjects: *INTERNET marketingATLANTA (Ga.)REDFIN Corp.

• Source: RentPath Holdings, Inc. SWOT Analysis. 11/9/2022, p1-6. 6p.

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